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81个TXT版Goodmorning/afternoon.WhatIamgoingtotalkabouttodayisthecovergenceofconsumerandfinancialbrands...aSiliconValleyperspectiveonbranding,andhowwebelievetheInternetrevolutionbroughtaboutarevolutionintheworldsfinancialmarkets,whichhasforeverchangedhowmarketersdevelopandevolvebrands.Forabouttwoyears,thefinancialdimensionofbrandshaspusheditswaytothefront.Todaytheconsumerdimensionisfightingback,andbothareintertwined.Bywayofbackground,AlexanderOgilvyisoneoftheleadingPRfirmsfocusedonso-calledNewEconomytechnologybusinesses,andforabouttwoyearsnow,havebeenapartofOgilvyPRWorldwide.ImyselfrunouroperationsintheWesternUS,includingSanFranciscoandSiliconValley.，大小：2.64 MB
